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The Samovar Tea Lounge Growth Plan: a slow sip at a time

Thanks to the incredible support of our customers, suppliers and employees, Samovar Tea Tea Lounge hasgrown soon in place of Castro, to become a huge presence in the tea industry, with our new location in Yerba Buena Gardens, a large tent online deployment plans regional, national and phenomenal, and the international press. In the community surrounding Bouillon foodie Dutch Magazine, the Chicago Tribune, a Japanese tourism industry with us in Le Figaro Magazine, the world has received us with a warm embrace. Thank you.

Because of this public reception strong, we are constantly asked "Are you going to grow? Are you planning to become the Starbucks of tea?" I actually saw a recent reference on a blog line suggests that they are actually owned by Starbucks, and Starbucks is testing the tea market by the infiltration of "stealth mode" as Samovar Tea Lounge!

I was shocked, surprised and somewhat alarmed, and felt it was important to respond.

First, set the record very straight: Samovar Tea Lounge is not owned by Starbucks. It is owned by Paul, Robert and Jesse, and some of his friends. That's it.

That comes out of hyper-speed, power consumption frenetic, coffee fuel pump dot-com era, the three of us wanted to do something that made a difference for us, for our community and the world. A lounge of tea to be something special that evoked that serve these needs. He has made a difference!

498 Sanchez Street was a love of work. The three of us built it with our hands and we were the first members of staff: cook, dishwasher, and tea. There have been many changes in the way we do things and what we offer. But the core, to provide the ultimate experience of tea to make the world a better place, remains the same. And fortunately for everyone, we got an amazing staff which is much better than the three of us to prepare and serve tea!

Now on growth …
Samovar's mission is to make the world a better place for delivery the latest organic tea experience. And, we are only effective if such people as possible to experience what we offer. If it were possible to carry out our mission to keep our single location at 18th and Sanchez then which is what I would do – they have just one store. However, the business is a tea room very physical, visceral experience, and we carry out our mission through dissemination of this experience as far and wide as possible. So, to achieve the goal, we have spread far and wide and as deep as possible through additional locations.

How we do it?
That's the business. For us to grow as far, wide and deep "is needs money. Money is the lifeblood of business, and there are three ways for us to get money to grow:

1. Wait until our two local performance enough money to allow more places.
Pro: We own the company, and this is super slow, natural, organic growth.
Cons: This is really really, really ….( maybe even too) slow. We are in a narrow margin business, so we expect our margins to finance our growth would a really long time. In both the fact that we can lose the momentum we have created so far.

2. Borrow money to grow.
Pro: You own the company, and get money to grow.
With: Paying off loans the money we use to manage the business. Pay interest on loans is not good. And to get appropriations is a lengthy process that usually does not fully fund our needs anyway. In addition, you have to put their eldest sons on the line plus everything else you own.

3. Get investors.
Pro: People aligned with our vision, our mission, and we get along invest in well with Samovar because they want to be part of something good and exciting, and contribute to what we are doing. They want to know they are contributing directly to making the world a better place through our expansion. And of course they want a return on your investment.
Against: Investors of the company. How much depends on investors.

That's it. These are the ways in which we proclaim the gospel of tea and carry out our mission. It is my belief that there is a lot of people out there who want to make a difference. And, as it turns out to join us, they will make a difference because we are making a difference.

The question constant is therefore "how fast we grow up?" I can say openly I in response to the thing "Starbucks" that will never be the Starbucks of href = "http://shop.samovartea.com" title = "Tea Fair Trade> Fair Trade tea. Starbucks is all about churning people through a line like soon as possible (to ensure the estimates and projections to hit the stock market expectations) to serve the fight against the delivery of milk and sugar too addictive drinks loaded with caffeine. That is the product of modern business coffee shop: customers via rotation as soon as possible, get your money, send in your way, and welcome back to the fall 16:00.

Therefore, our demise would be immediate if we even try to become the Starbucks of tea. "Personally, that's an oxymoron I do not think possible.

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For more article on fair trade tea, please visit our Samovar Tea Blog

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