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Coffee Makers On Sale At Starbucks
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Green Mountain Coffee and Environmental Responsibility

In an era in which the time and 'environmentally responsible' has become the word fashion marketing for many corporations, Green Mountain Coffee Roasters of Vermont is refreshingly different and sincere. For Green Mountain, social and environmental responsibility is not a movement fashion marketing. It is a key concept that has been part of the central commitment of the company and the values of the time is at a small coffee shop. The company is considered a responsible steward, to help conserve the Earth's natural resources for future generations and its history of socially responsible business decisions Company reflect their commitment to making the world a better place for all of us.

For 25 years we have been on a deliberate journey to create and sustain a values-driven company that views profit as a means to achieve a higher purpose.

So begins a declaration of Green Mountain coffee roaster of corporate responsibility. That higher purpose is simply to leave the world a better place for having been here. Green Mountain has taken that commitment seriously, starting small and increasing its accountability to the world as the company has grown. In an open letter written in 2006, Green Mountain president Bob Stiller spoke about the evolution of that commitment, from as early as 1983, when the little cafe in Rutland, Vermont decided that composting is a conscious decision social – and what to do. In 1984, employees – less than ten at the time – began informally taking on environmental projects, including a recycling program. In 1986, Green Mountain introduced its first organic coffee, and in 1989, the company's Environmental Committee developed Earth-Friendly coffee filters that are dioxin free.

Sustainable Fair Trade Coffee

Over the years, Green Mountain and company officials have made decisions in line with the overall mission of the company. Each step along the way may seem small in time, but each step built on those who came before making a Green Coffee Mountain Roasters most socially responsible companies in the world. In fact, Green Mountain has been named one of the top 100 most socially conscious Corporations for Business, Inc. for two consecutive years. production facility the company has been certified organic since 1997 and remain committed to providing high quality, fully organic coffee as an important part of their offerings.

In addition to its commitment to organic coffee, Green Mountain supports sustainable coffee production methods as member of fair trade associations. Currently, Green Mountain offers 45 different coffees certified Fair Trade, which represent over 20% of sales. By contrast, Green Mountain main competitor in the specialty coffee business, Starbucks called itself Fair Trade friendly in 2001, when only 1% of the coffees the company purchased were certified fair trade. Five years later, Starbucks had only managed to increase the percentage of Fair Trade coffee sales to 6%.

Fair trade is important in the debate on environmental liability because coffee farmers who are certified with the fair trade label are committed to using organic farming methods and sustainable, despite the fact that these methods yield less coffee per hectare. In return, they are guaranteed a price for their coffee beans provides a fair wage for their work. By committing resources to the purchase of certified Fair Trade coffee, Green Mountain essentially put their money where their mouth is to support the most viable method to promote a global change in the coffee market.

Responsible Energy use, and more

Green Mountain stewardship does not limit its procurement policies and the production of coffee, however. Early efforts of the company to be environmentally friendly decisions were compost and recycle waste materials, and over the years, the corporation has continued to make responsible energy and conservation decisions. Green Mountain tries to use renewable energy where possible, and offsets fossil fuel use by carbon purchase renewable energy credits from a variety of sources. Their efforts and purchases help support the development of alternative energy sources such as technology Wind energy is being developed by the Vermont Native Energy Company.

Similarly, the recognition that Green Mountain cups coffee lead to increased solid waste resulted in the development of the company of an eco-friendly disposable cup paper coffee. Unlike most cups of coffee, petroleum products used for waterproofing, cups of Green Mountain are made entirely of natural materials and renewable. Green Mountain estimates that its new vessels have been more than half a million pounds of petrochemical products out of landfills so far. The achievement has been recognized by the Specialty Coffee Association of America, who was awarded the 2007 Sustainability Green Mountain Coffee Roasters. About the Author

About Author:

Stephanie Larkin is a freelance writer who writes about topics pertaining to the food and beverage industry such as Green Mountain Coffee

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Starbucks mocha at home!

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