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How Starbucks Coffee became a hit worldwide

Starbucks coffee is one of the top names in the coffee industry, the grain production of high quality accessories for brewing and building coffee shops worldwide. However, Starbucks coffee started the same as any other business – with a few shops and enough products to sell.

The history of Starbucks coffee began in Seattle around 1971 when three friends (Zev Siegl, Gordon Bowker and Jerry Baldwin) opened their small shop and began selling freshly roasted coffee beans and brewing accessories. It expanded to six outlets throughout Washington around 1980, when Zev Siegl sold out in search of other companies.

Howard Schultz and his vision

In 1982, a plastics salesman named Howard Schultz was hired as head of marketing for Starbucks Coffee. During a trip to Italy by 1983, Schultz was obsessed with Italian beans and industry, which started his idea of creating a coffee shop in the United States. Unfortunately, Baldwin was not too thrilled with the idea of Schultz, but he did let him test the idea by implementing a small espresso bar in one of the Starbucks stores. Due to its immediate success, Schultz opened his own shop called "II Giornale."

It was not until 1987 that Shultz started a worldwide name for Starbucks coffee when Baldwin decided to sell the company for $ 3.8 million. Schultz convinced several investors of his vision – 120 Starbucks outlets in the coming five years. He converted the six Starbucks shops into coffee houses and changed the name of II Giornale shops into Starbucks.

In 1992, Starbucks stores coffee in the deal amounted to 165, surpassing the original vision of Schultz. Today, more than 8,000 cafes in thirty countries are in operation, With annual revenues of over $ 7.5 million.

Starbucks Coffee Liqueur

Starbucks coffee liqueur is the company "Adult" line version of its cafes. It is sold in bottles of 750 ml, the company's main idea is to sell liquor, coffee and the Starbucks name in one. The product itself comes from 100 percent of Starbucks coffee in combination with 20 percent alcohol. This line of coffee liqueur product is the result of a joint venture with Jim Beam Brands, a major player in the wine industry. The reason for marketing this product was due to a Starbucks survey that revealed more 50 percent of its loyal customers consume coffee liqueurs.

Starbucks has worked with other companies such as Dreyer's Grand Ice Cream and Pepsi-Cola Company. With the company's collaboration with Jim Bean, Starbucks reports that its Double Shot is still number one in the category of liquor of coffee.

Grain production with high-class coffee, brewing accessories, coffee makers and espresso machines as well as the collaboration of different players in other industries, Starbucks coffee continues to produce well known that both loyal users and those who drink coffee new love.

About the Author

Roland Parris Jefferson III is an online researcher based out of Los Angeles, California. For free tips, recipes and expert advice on Coffee, please visit our Starbucks Coffee Resource.

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